How to Use Facebook for Your Competitive Advantage

Social media has exploded as the best way to reach your target audience. While platforms like TikTok, Instagram, and LinkedIn have grown, Facebook remains the top dog in social networking.

Keep reading to learn how to use Facebook for your competitive advantage in the veterinary clinic industry.

What's So Special About Facebook?

Since its creation in 2004, Facebook has developed into a convenient way for people of all ages to share thoughts, photos, and videos. Facebook's popularity continues to grow according to these 2022 Facebook statistics from Datareportal:

• Facebook has nearly 3 billion active users each month

• 67% of active accounts record daily log-ins

• 37% of the world population has a Facebook account

Facebook can access a wide variety of personal information on billions of people. Consequently, the platform has unparalleled advertising power.

You can reach pet owners in your local area using Facebook's advanced targeting features. Some ways you can limit your advertisement's audience include location, age, gender, and interests.

Budget control also attracts businesses to Facebook advertising. You can set your budget for daily ad spending or schedule your total budget to end after a particular date. If you feel that your ads are not performing well, ending them requires only the click of your mouse.

Facebook advertising gives you a competitive edge over other local veterinarians. It allows you to reach beyond your current following to attract new customers. The social media platform utilizes users’ search histories, group associations, and other indicators to match your ad with potential customers.

How Do I Get Started with Facebook Advertising?

Facebook prefers that real people use its advertising services. For this reason, you must have a personal Facebook account to start. Once you've established your personal account, you should create a Facebook business page.

Name your Facebook page like your veterinary clinic to help local pet owners find you easily. Use your logo or another image familiar to current customers as your profile image. Add all of your clinic's essential details like contact, location, and service information.

Before you begin advertising, post a few status updates to prove that you and your team actively use the page. After spending a couple of weeks building your credibility, sign up for a Facebook Ads account. Then, add your preferred payment method.

Now, you're fully prepared to advertise your veterinary office. Let's find out how to use Facebook for your competitive advantage.

Use Facebook Ads to Build a Social Media Marketing Funnel

Social media marketing strategies fail without understanding how a customer clicking an ad becomes a customer in your clinic. So, when using Facebook ads, start by deciding which action you want your audience to take.

Create a landing page geared to helping you reach your goal. Use that page as your link if you're referring customers off of Facebook.

Your landing page can be a blog post, appointment request form, or service page. You can also use your landing page to collect emails by providing downloadable content. Furthermore, you can offer a freebie or invite visitors to join your e-newsletter list.

Facebook ads can also help build your page followers. As your Facebook page collects interest, your regular status updates reach more people without paying for advertising.

Create Advertisements That Attract Your Target Audience

You can create Facebook ads that feature photos, videos, or clickable links. You may also post status updates regularly and have one you want to advertise. You can then boost the post so it functions as an advertisement.

Ads perform best with eye-catching designs and intriguing ad copy. Perhaps you prefer to focus on your veterinary practice instead of creating Facebook ads. If so, a digital marketing agency can help you with ad design and targeting.

Use Facebook as Your New Advertising Channel

The many benefits of Facebook advertising help you grow your veterinary clinic. You can reach new customers and engage with current ones in your community. For more help with how to use Facebook for your competitive advantage, contact The Cat's Meow Digital today.